Make conclusions about audience and what they need
Include all audiences
- May include more than one audience
- Accounting software: Home users who have never used a computer before and just want to keep track of their expenses. Accountants who want to analyze data and financial reports.
- Manufacturers who want to process orders and invoices.
- Wide variation in level of experience
What content does each audience need?
- Accounting software: Expert accountants need simple instructions on how to explore the software. Once they learn the basics, they will want to know about the software's advanced features.